Technical convergance is the 'coming together' of media. This is where technologies such as the internet, video, sounds, and data can all be combined into one. This is highly benefical and replied upon by institutions as a way of interacting with their audiences, and making sure that their films are successful.
The internet is replied upon heavily to ensure that an institution can distribute a film. One way in which it does this is through social networking sites. Around 1.2 billion people use Facebook alone and there are ever growing numbers on other sites such as Twitter. Many films are promoted using these sites (Facebook, Twitter) by creating things such as pages or news feeds which enable the public to access them. Over the years access to the internet has become easier due to the increase in technology such as mobiles and tablets. This means that more people can access these facebook pages and Tweets, thus are able to find out more about the film and talk about it more (word of mouth). Before the use of the internet, the main way to advertise a film was through a poster or a t.v trailer. These can be expensive, so by using social networking sites, distribution costs could be decreased as these sites are free to use. This shows that the internet definatly plays a key part for institutions. Audiences also benefit from using the internet as they can find out more about a film quickly and easily. Star Trek and The Hunger Games both generated facebook pages in which fans could find out information about the film before its release and see sneek previews. This gains attention to the film and entices people to go and see it.
Websites can be created for individual films or film companies. This is benefical for both institutions and audiences. One reason for this being is the wide use websites offer. Videos, images, information and things such as games and all be uploaded or created via the use of websites. These can all be used to entice people to go to the website and find out more about the film. It is a major form of distribution and is used due to being easily accessible to audiences via a range of technologies. They can also be advertised on other websites and through other media. For example Star Trek's website could be found on Sky Sports' website via clicking on a link. This means that the website can gain large publicty and therefore the film could also gain publicity. Sites such as YouTube are also helpful in the distribution of film. This is due to being able to upload things such as teaser traliers and official traliers. YouTube videos are easy to send to other people via a range of media and therefore videos could be highly publicised due to the audience sharing it with others.
Apps are also another way in which institutions can distribute their films. These can be downloaded via a variety of websites and links through mobiles and tablets. This is a method currently being used by the newest Star Trek film 'Into Darkness'. The app states "get the app and see the movie first!". This is a good way of grabbing the audiences attention and make them download the app, which then in turn should persuade them further to see the film. These apps can be free to download which would also entice people to download them.
Showing posts with label Audience and Institution. Show all posts
Showing posts with label Audience and Institution. Show all posts
Wednesday, 27 March 2013
Monday, 10 September 2012
Audience and Institution
British Film Industry
I personally believe that the British Film industry is a strong competitor in the film industry. Since first starting out with the first moving pictures on a celluloid film being made in 1889 in Hyde Park by William Friese, the film industry in Britain began to grow and continuously develop over the years. Particularly in 1940 where the industry was said to have been at its "golden age" in the UK.
The reason being for this industries success in the UK may be because of various things. One of which being the directors. Some of the worlds best directors have come from the UK such as Alfred Hitchcock and David Lean, who are among the most critically acclaimed of all time. Hitchcock directed films such as the 39 steps in 1935, The ring, whislt David was knighted order of the British Empire in 1984 for his inspirational work. Without directors such as these, it would be hard for the film industry to have ever taken off in the UK, therefore they play a key role in how well the industry can manage. Because of their talent, Britain produced many great films which helped the industry to thrive.
Actors are also a big part to play in the industry. To have good films, as well as directors, you need actors. Over the years, Britain has continuosly produced some top actors including Kate Winslet and Michael Caine. Some actors have starred in American films such as Titanic and Lord of the Rings which are co-productions with American producers. The fact that Britain and America have collaborated to produce and create films is another reason as to why the British industry has been able to grow and develop. However some people often question how much the British industry is characterised by working with European and American industries. I believe that these have positive impacts on our industry rather than negative. Without these other industries working with the British, I think the industry may have found it more difficult to sustain its high title, and that working with other industries can promote the British one by gaining popularity and variety in its film making.
Some of the most commerically successful films of all times have been produced in the UK such as Harry Potter and Jmes Bond which are the two highest-grossing film franchises. The amount of money that this industry generates from films such as these, gives us a look into how much it is valued. In 2009, British film grossed around $2 billion worldwide and achieved a market share around 7% globally and 17% in the United Kingdom. UK box-office takings totalled £944 million in 2009, with around 173 million admissions. This in itself shows how well the industry copes. If it was not managing well, it would be making a lot less money and not benefiting the economy as much as it could.
I think the industry links with people very well in terms of holding prize giving events that are equivalent to the Oscars such as The British Academy Film Awards. This obviously shows that the industry is slightly competitive within itself, yet promotes it at the same time. This also shows that they are proud to 'show-off' the industry by holding such events, which also gives an opportunity to show what Britain has produced whilst connecting other industries together.
Overall I think that the British Film industry is definately a high competitor in the industry. Whether or not it outstands America is hard to tell in terms of the quality it produces. But I believe that it should continue with how it is managing and try to remain an industry to beat.
I personally believe that the British Film industry is a strong competitor in the film industry. Since first starting out with the first moving pictures on a celluloid film being made in 1889 in Hyde Park by William Friese, the film industry in Britain began to grow and continuously develop over the years. Particularly in 1940 where the industry was said to have been at its "golden age" in the UK.
The reason being for this industries success in the UK may be because of various things. One of which being the directors. Some of the worlds best directors have come from the UK such as Alfred Hitchcock and David Lean, who are among the most critically acclaimed of all time. Hitchcock directed films such as the 39 steps in 1935, The ring, whislt David was knighted order of the British Empire in 1984 for his inspirational work. Without directors such as these, it would be hard for the film industry to have ever taken off in the UK, therefore they play a key role in how well the industry can manage. Because of their talent, Britain produced many great films which helped the industry to thrive.
Actors are also a big part to play in the industry. To have good films, as well as directors, you need actors. Over the years, Britain has continuosly produced some top actors including Kate Winslet and Michael Caine. Some actors have starred in American films such as Titanic and Lord of the Rings which are co-productions with American producers. The fact that Britain and America have collaborated to produce and create films is another reason as to why the British industry has been able to grow and develop. However some people often question how much the British industry is characterised by working with European and American industries. I believe that these have positive impacts on our industry rather than negative. Without these other industries working with the British, I think the industry may have found it more difficult to sustain its high title, and that working with other industries can promote the British one by gaining popularity and variety in its film making.
Some of the most commerically successful films of all times have been produced in the UK such as Harry Potter and Jmes Bond which are the two highest-grossing film franchises. The amount of money that this industry generates from films such as these, gives us a look into how much it is valued. In 2009, British film grossed around $2 billion worldwide and achieved a market share around 7% globally and 17% in the United Kingdom. UK box-office takings totalled £944 million in 2009, with around 173 million admissions. This in itself shows how well the industry copes. If it was not managing well, it would be making a lot less money and not benefiting the economy as much as it could.
I think the industry links with people very well in terms of holding prize giving events that are equivalent to the Oscars such as The British Academy Film Awards. This obviously shows that the industry is slightly competitive within itself, yet promotes it at the same time. This also shows that they are proud to 'show-off' the industry by holding such events, which also gives an opportunity to show what Britain has produced whilst connecting other industries together.
Overall I think that the British Film industry is definately a high competitor in the industry. Whether or not it outstands America is hard to tell in terms of the quality it produces. But I believe that it should continue with how it is managing and try to remain an industry to beat.
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