Monday, 11 March 2013

Media Question

Film is produced and distributed to a very large audience. There are four main concepts to creating a film that can be shown to an audience. These include the pre-production, production, distribution and exhibition. Star Trek is one film that was produced and distributed to audiences.

Pre-production of film is the starting point for any film. A script is generally chosen and then broken down into individual scenes and all locations, props, cast members and costumes are identified. A schedule is produced and arrangements are made for a read through of the script. As we as a start date for principle photography. All films generally begin and are formed at the pre-production stage.

Gail Berman, then president of paramount convinced CBS' cheif executive, Leslie Moonles to allow eighteen months to develop a new Star Trek Film. Berman approached two writers (Roberto Orci and Alex Kurtzman) for ideas. The idea was formed and production began.

Production is a key aspect to starting to produce a film as it consists of the actual making of it. Finalising a cast, filming on chosen locations and script finalisinig are all part of production. Star Trek's director and producers wanted the cast to be young and attractive to re-generate Star Trek. In order to do this, they decided to use young and up and coming actors rather than well  known actors. Filming was done in various locations in California and Utah as Abram's wanted very little greenscreen used. The majority of the film was kept in high secrecy and was even given the fake working title of 'corporate headquaters'.

There was major distribution for Star Trek to get it advertised to an audience. This included reviews in magazines, adverts on social networking sites and even websites such as sky sports. The distributor also got a deal with buger king to promote Star Trek in the form of childrens toys. It had many headlines on film websites and t.v programs which also lead to a better distribution. These are just a few ways in which film can be distributed to a wide variety of audiences.

Exhibition is the final stage. This is where a release date is decided, where the film is going to be played and in what form it will be shown in. Such as 3D. In Feburary 2008, Paramount changed the release date of May 7th, 2009. This was because the studio thought more people would see it in the summer than winter. Choosing a release date is important as things such as the time of the year can affect who and how many people visit a film. The filml ran for a long period of time within cinemas (from may to october in the USA). This could show that the distributors distributed the film well enough to get publicity or that there was a demand for scifi films at the time. The gross profit of Star Trek was $257,704,099 which also shows that Star Trek appealed to a large audience and was very successful.

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